WSJ Moves Into More RSS

Steve Rubel at Micropersuasion had a great write-up on what the Wall Street Journal just released. They are now allowing subscribers to enter in RSS feeds, ala Google Home Pages, which is really a move in the right direction.

As Steve mentions, this is a highly coveted demographic, and since they are paid subscribers, he calls it a "walled garden" effect.

Steve makes a very great point in his post:

If they were to expand their RSS reader so that it cached feeds, rather than just link to them, it could create a potentially lucrative feed advertising platform. Under such a scenario Pheedo or FeedBurner could charge a premium for ads in feeds that are distributed on high profile sites like WSJ.com. They could split these dollars three ways between their publishers, the reader host (in this case the Journal) and themselves.