Internet Advertising Gets a Shot in the Arm

TechCrunch had a write-up on RMX Direct today that was very interesting. Basically, this is a new ad service that will make it easier for online publishers to get better ads, and as such, provide businesses with a way to reach out to their readers.

From the RMX Direct site:

Increase Your Ad Network Revenue

RMX Direct is a publisher tool that allows you to auction your inventory on the Right Media Exchange, make your other ad networks compete for each impression, and manage your overall ad network business.

One word: Awesome!