Commerce Realm

Anything and everything related to commerce - we'll feature product reviews, updates on new services, important news that affects your business and a lot more.

Saturday, August 12, 2006

TV Products Undergo Interesting Phenomenon

First, they were in drug stores, and now they're online! As Seen On TV Products are always popular, but many manufacturers of these products were finding that they were losing sales, particularly with late night ad-spots. The drug store idea kind of worked, but here's an even better (and more 2.0) approach - selling these products on the Internet and making them cheaper too.

You'll find everything from the Pasta Pronto to the bionic minnow, but what really makes this work - the vast majority of these products will ship the next business day. That's a big switch from the 6-8 weeks for the televised products. My view - As Seen On TV Products on the Internet win hands down.