Coming to a Textbook Near Your

What an interesting development. According to an article today in Access North Georgia, textbooks will soon have advertising. Ads in textbooks? Yep, companies like FedEx, Kinko's and Pura Vida coffee are already on board.

Who benefits? Kids, who now may not have to pay as much (or they may get their books free) because of this new program. While I'm not sure that advertising has a place inside a textbook, I can certainly see why this model is important for underprivileged students.

Considering the fact that in some areas, and depending on the course load, a student can pay up to $900 for books, this may be just the answer. My jury is still out though, we'll have to see how obtrusive (and useful) the ads really are.