The Washington Post Gets into Blogs

According to Steve Rubel at Micropersuasion The Washington Post is getting into promoting blogs - and in a big way. Check out their new BlogRoll service and submit your blog for consideration.

From Steve's post:

Basically, the way this works is that the WaPo is building a network of bloggers who want to participate in the program. Like BlogAds, advertisers can browse the network and find blogs to advertise on within their verticals. The bloggers and the Post split the ad dollars. The Post has put out a call for blogs that focus on technology, business, health, automotive and travel topics. Nevertheless, they are interested in all submissions.

However, there's more. Where it really gets interesting is that the bloggers who opt into the program don't just earn dollars but also a rotating link to their site in a special Sponsored Blogroll box that sits right on the Washington Post home page. Three blogs are already in the pilot, Jeff says. The box, below, is already on the WaPo home page in the lower right.

This is a fantastic way to get your blog a lot of exposure.