A Genius Idea

Have you heard about a new start-up called Genius? It's a company that is about to launch a new on-demand app that will combine marketing, analytics and sales features into one easy to use product.

This could be a great time saver and will undoubtedly help companies keep better track of their online marketing efforts. Genius gets bonus points for providing follow-up tools for companies, such as targeted responses to better interest customers.

The main issue, as I see it, is this new tool is almost, almost, spyware. Through the use of a little gadget like an IM window, it monitors a visitor to see how long they look at an item, what they're interested in on a page, etc...

Just too much like Big Brother for me, but many companies should find this service useful. Would I shop in a store that uses it? Probably not.