Commerce Realm

Anything and everything related to commerce - we'll feature product reviews, updates on new services, important news that affects your business and a lot more.

Wednesday, March 29, 2006

The Analytics War

Which analytics software do you use? Between the freebies thrown in with hosting accounts, to Google's new service, the choices are almost overwhelming. The most important issue is finding an analytic service that provides data that you can actually use - data you need.

To help you make this decision, The E-Commerce Times has a great write-up on all of the various solutions that are currently in the market. Their opinions are interesting and provide the viewpoint that just because a solution is pricey, doesn't mean it's going to be the end-all and be-all of analytics.

The market is certainly ripe for a solution that will combine value with features. As the Web 2.0 market continues to swell, chances are, there will be some new solutions on the market soon. If you're not happy with your current analytic software - be patient. Your new favorite may just be on the horizon.