Click Fraud Settlement

As someone who has experienced click fraud personally, I applaud Google for their decision to settle the click fraud lawsuit that also named Yahoo and Time Warner. It's hard enough to advertise your site without having to worry about whether a robot is draining your bank account.

The reaction to the decision was varied however, as was evidenced in CNet's Blogma posting today. It's interesting to see the reaction, since this is a situation that hit so many companies hard. Hopefully, Google and the rest will put some controls in place that will help prevent click fraud in the future. It would certainly help them win back some advertisers that have been soured on click fraud.