Advertising Your Business - Old School

When was the last time you used the Yellow Pages to reach out and touch your customers? Even with all of the advances, it is still a tried and true way to attract business. TechCrunch has a great write-up today on some plans that Yahoo has to improve their local and online Yellow Pages, which is a great way to combine old school methods with new technology.

Basically, besides the listing process, you can place ads within the listings to ensure that your business will retain a good position, much like the old yellow pages technique of placing a large ad on the same page as your competitors.

Yahoo definitely gets some points for merging these two methods and this should help a lot of businesses get more exposure.