A brighter way to promote your business

And no, I don't mean bright as in smart - bright as in half-blinding your potential customers. Visioneered Image Systems is working on a new sign that will more than double the brightness of LED signs. "Because we can be twice as bright as daylight, we don't have to run a sign all the time at 14,000 nits," Tony Materna of VIS explained. "In fact, most of the time we can run them at 6,500 nits, which is like loafing for them.

In case you're wondering, brightness can be measured on the scale of nits. Whatever those may be...

Back on track, VIS may have a solution to outdoor signage that will help businesses get more for their advertising dollar. If anyone is still advertising with LED signs that is.

For more on this, check out this article at the Ecommerce Times.