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Only one in five online video viewers has watched or downloaded a full-length movie or television show, according to a new AP-AOL Video poll.
Overall, more than half of Internet users have watched or downloaded video. News clips were the most popular, seen by 72 percent of online video viewers, followed by short movie and TV clips, music videos, sports highlights and user-generated amateur videos.
Meredith Corp., a magazine publisher and TV station owner, on Monday said it has acquired the California-based marketing firm O'Grady Meyers Interactive Agency. Terms of the deal were not disclosed.
O'Grady Meyers, established in Los Angeles in 1993, specializes in interactive marketing including Web site development. The company has about 40 employees with experience in food, packaged goods and health care categories and its clients include the Nestle USA brands Carnation Instant Breakfast and PowerBar.
O'Grady Meyers will operate as a self-contained entity within Meredith Integrated Marketing, a division of 80 employees in Des Moines, New York and Los Angeles serving 30 clients including Procter & Gamble, The Home Depot, DaimlerChrysler, DirecTV and Hyundai.