Meredith Buys Marketing Firm

Meredith a publisher of numerous magazines and the owner of a television station, announced today that they have purchased an interactive marketing firm.

From the article:

Meredith Corp., a magazine publisher and TV station owner, on Monday said it has acquired the California-based marketing firm O'Grady Meyers Interactive Agency. Terms of the deal were not disclosed.

O'Grady Meyers, established in Los Angeles in 1993, specializes in interactive marketing including Web site development. The company has about 40 employees with experience in food, packaged goods and health care categories and its clients include the Nestle USA brands Carnation Instant Breakfast and PowerBar.

O'Grady Meyers will operate as a self-contained entity within Meredith Integrated Marketing, a division of 80 employees in Des Moines, New York and Los Angeles serving 30 clients including Procter & Gamble, The Home Depot, DaimlerChrysler, DirecTV and Hyundai.