User Driven Reviews

There has been a real trend of late towards social networking sites, and I found an interesting shopping center that took an old concept and gave it a new spin. They encourage their users to post Owner Reviews on a variety of different products.

Nothing really new there, but here's what I like. Their page is well designed and organized. It's easy to find products, it's easy to see reviews and it doesn't look overly crammed with ads, information and visual disturbances. The original consumer review places have gotten a bit cluttered, and this one was really a breath of fresh air.